Customer Service at a Basketball Game
While many sports fans are not thinking of the customer service they will receive once they get to the game, it is certainly plays a role in their overall experience while they are there. An eager fan who is handing over their ticket for the basketball game game will definitely notice if their is an unexpected hold up in the line due to inattentive staff, or a venue that is entirely understaffed for the event. This is only the beginning of why sporting events can serve to demonstrate the value of customer service in all fields, and the various aspects of it that often go unnoticed by the consumer.
Steven Barbarich is one of the ethical and committed businesspeople in today’s market that understands that some of the most successful attention given to customer service is intended to remain unnoticed by the consumer. These early examples of service at a basketball game or other sporting event continue through the initial stages of the experience and include purchases at souvenir shops and concession stands. This is actually more important than what a lot of people who are randomly surveyed will realize, and in the increasingly competitive world market these details and an overall perspective on costumer satisfaction are becoming even more important. This is when the efforts that will go unnoticed by most consumers become some of the most important aspects of the service they receive. This always enters into the area of service, sales or event planning.
Interestingly, at sporting event such as basketball, the players themselves have the obligation of providing the one service that fans will be most passionate about, winning the game and making great plays. With this in mind, the establishment needs to be aware that only one team will win, and some of the fans are going to be disappointed with the end result. This means that the other aspects of the experience, the aspects that the venue or sponsor does have control over, take on even greater importance.
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