Free Apps are the Lure
One of the oldest marketing tricks in the book is to give something away for free. This can range from the standard ” free gift with purchase ” to actually giving away ebooks, video tutorials, and free DVDs. In the world of the smart phone, this translates to free apps.
Apps, for those who aren’t familiar with smart phones, is short for applications. The apps on smart phones work the same as applications on a computer. They allow the device to do things that the operating system alone couldn’t do. iPhone and Android developers have been working with businesses to design apps that do just about anything imaginable from entertainment and games to business productivity and education. While some apps do cost money to download and use, the majority of the most popular apps are free to download. However, businesses make sure that they get their money somewhere.
Some popular apps are free readers or players that then require a subscription to stream actual content. This applies to video, music, games, and even traditional news content. Another way that businesses use free apps as a lure is by offering a limited edition or trial version of the apps. In order to unlock the full features or continue once the trial is over, users have to fork over the cash. Still other apps are free because they make it easier for a company to close a sale. These include apps that send sale announcements and promo codes directly to loyal customers as well as those that let customers quickly locate their nearest chain restaurant — and even make a reservation or take out order by pushing a few buttons.
Truly free apps are few and far between. Even those that don’t fit into one of the above categories are probably still collecting an email address and phone number so that they can market more directly to a potential customer at a future date.
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