Message Flags for Everything
One often overlooked advertising tool is the flag. Most businesses thing of ads as something that goes into media or on a sign, but a few industries have recognized the usefulness and effectiveness of message flags and other businesses could learn from their ingenuity.
In the digital age it is incredibly easy to create custom flags for anything. Most people think of this in terms of sticking a logo on a flag or creating a flag for a sporting or charity event. However, the savvy business person knows that flags can serve many purposes in a business. The most obvious is the organizational flag, which does usually involve a logo. These come in handy at trade events and conventions where a business can call attention to their presence through a logo. These flags can also be used as advertising at things like sporting events.
Another use for flags is to define areas. Car dealers are masters of this with different flags designating different parts of their lots to “Trucks” or “SUVs.” A related use is to use flags as announcements. They can be customized with messages like “Sale” or “Bargain Bin” or even tied to a specific occurrence such as “Labor Day Sell-out.” Again, auto dealers are great examples of using these types of messages.
There is a slight difference between a flag and a banner . Banners can be longer or taller while flags usually keep to either a rectangular or triangular shape. Flags can be displayed either on a flag pole or post or hung from a wall, awning or other surface. Banners usually display much longer and complex messages, while flags have a centralized image or message.